April 2024 Industry News
Bombay Sapphire Announce the 2024 Most Imaginative Bartender, Elise Hanson
Bombay Sapphire and Tales of the Cocktail Foundation have announced Elise Hanson, Bar Manager at Bar Raval, as the winner of the 2024 Most Imaginative Bartender competition. The competition, now in its 15th year, highlights creativity and innovation in the cocktail community, providing a platform for bartenders to showcase their originality. Elise's winning project, Higher Harvests, aims to transform rooftops into gardens for growing organic produce in Toronto, supported by a $20,000 grant, emphasizing sustainability and environmental benefits.
Top 10 sustainable spirits brands
To celebrate Earth Day here are 10 spirits brands committed to sustainability were highlighted. These brands employ various eco-friendly practices such as using renewable energy, partnering with local farmers, and reducing waste through innovative packaging solutions. From repurposing 'wonky' fruit to planting trees for every bottle sold, these companies demonstrate a dedication to environmental responsibility while offering quality spirits
Is aquavit about to go global?
Distillers worldwide are embracing aquavit, a traditional Scandinavian spirit, with both traditional and innovative approaches. While the category has seen growth in markets like the US and UK, it faces challenges such as an aging consumer base and a need to appeal to younger drinkers. Efforts to expand the category include exploring new flavor profiles, promoting aquavit in cocktails, and advocating for a global standard to enhance consumer understanding and appreciation of this versatile spirit.